Swimovate was founded in the United Kingdom in 2007 by triathletes who came together to create affordable electronic training products for athletes worldwide. Their connections to professionals in the electronics software, manufacture, and development industry allow them to create innovative products that are also affordable. Their core product, the Pool-Mate, is dubbed the “automatic swimming computer”. The Pool-Mate was designed to make counting laps a thing of the past because the device does it for you automatically for multiple types of swim strokes- including the front crawl, back stroke, butterfly, and breaststroke. The Pool-Mate has a 99.75% accuracy rate and has been tested for thousands of meters for dependability, letting you focus on your technique instead of the numbers! Swimovate also offers shampoo that was specifically designed by them for swimmers.