SportCount is known for its innovative lap counters, timers, and more products for swimmers and athletes around the world. Their most popular lap counter fits right on your index finger and your laps are measured by a simple click with your thumb. Other options allow you to view your total time, average lap time, and your fastest/slowest laps. A large variety of timers and counters for different sports and needs make it easy to choose which one is best for you. They also offer stopwatches, waterproof mp3 players, heart rate monitors, and ear plugs. SportCount has an ongoing contest in which you can submit your story about how you use SportCount products uniquely, and you can be entered to win a complimentary radio.