Finding the right swimsuit can feel like a never-ending quest. You’re looking for that perfect combination of a flattering fit, durable fabric, and a style that makes you feel fantastic. But the search often involves confusing size charts, unflattering dressing room lights, and endless scrolling. Whether you need a high-performance suit for competitive training or a comfortable, stylish one-piece for your water aerobics class, the process can be frustrating. This guide is here to change that. We’ll break down everything you need to know, from identifying top-quality brands to mastering online shopping. We’ll help you figure out where to buy swimwear that truly fits your body and your lifestyle, so you can spend less time searching and more time enjoying the water.
Key Takeaways
- Prioritize function and fit for your activity: Choose a swimsuit designed for what you'll be doing, whether it's competitive racing or water aerobics. Always use the brand's specific sizing chart and your measurements to find a snug fit, as swim fabric stretches when wet.
- Find top-tier suits without the top-tier price: Get the best deals by shopping end-of-season sales and checking the clearance section first. Signing up for newsletters from your favorite swim shops also gives you access to exclusive discounts and promo codes.
- Identify a suit that's built to last: A quality swimsuit has key features that ensure its longevity. Look for a full lining, tight and secure stitching, and chlorine-resistant fabrics to make sure your suit maintains its shape and support over time.
Where to Find the Best Swimwear Brands
Finding the right swimwear brand can feel like searching for a needle in a haystack, but it doesn’t have to be. Whether you’re training for a triathlon, chasing kids at the beach, or perfecting your cannonball, there’s a brand out there that gets you. The key is knowing where to look and what to look for. Some brands are masters of performance technology, creating suits that shave seconds off your time with hydrodynamic fabrics and compression. Others focus on creating stylish, comfortable suits for everyday wear, with durable materials that stand up to sun and chlorine, and flattering cuts that make you feel fantastic. The world of swimwear is vast, with brands specializing in everything from elite racing suits to rugged wetsuits for open water adventures. Understanding which brands excel in which areas is the first step to finding a suit you'll love for seasons to come. We’ll walk through some of the best places to find top-tier swimwear brands that cater to every activity, body type, and style preference, so you can spend less time searching and more time in the water.
Start with Swim2000
When you’re looking for a place that understands swimmers, it’s best to start with the experts. As a trusted swim gear provider since 1994, we’ve spent decades curating a collection of the best brands in the industry. Think of us as your personal swimwear shopper—we’ve done the hard work of vetting brands for quality, performance, and style, so you don’t have to. Our online shop is designed to be a one-stop destination for everyone from competitive athletes to families enjoying a day at the pool. We carry a wide range of swimwear and gear to ensure you find exactly what you need, all in one place.
Top Brands for Competitive Swimmers
For competitive swimmers, a swimsuit is a piece of high-performance equipment. Brands like Speedo, Arena, and TYR are leaders in this space for a reason. They invest heavily in research and development to create technical suits that reduce drag, offer muscle compression, and withstand hours of chlorine exposure. When you’re shopping for competitive swimwear, look for features like bonded seams and water-repellent fabrics. These brands also offer durable training suits, including drag suits designed to add resistance and build your strength and endurance in the water. Investing in a suit from a top competitive brand means you’re getting gear that’s built to help you perform at your best.
Our Favorite Fashion and Lifestyle Brands
Your swimwear should make you feel amazing, whether you’re setting a new personal best or just soaking up the sun. That’s where fashion and lifestyle brands come in. Companies like Dolfin, Sporti, and FINIS offer suits that blend modern aesthetics with functional design, so you never have to choose between looking good and feeling comfortable. These brands are perfect for everything from beach vacations to light workouts. You’ll find vibrant patterns, flattering cuts, and thoughtful details that help you feel confident every time you dive in. Check out the women's new arrivals to see performance-driven designs that don’t compromise on style.
Find a Suit for Your Sport
Different water activities call for different types of gear. A triathlete needs a suit that performs well in open water and transitions easily to the bike, while someone doing water aerobics might want more coverage and support. That’s why it’s helpful to shop from a place that outfits swimmers for every kind of sport. We carry specialized gear for triathlons, water polo, and lifeguarding, ensuring you get a suit designed for the specific demands of your activity. By choosing a brand that understands your sport, you can be sure your swimwear will move with you and provide the right level of support and durability.
Sustainable and Eco-Friendly Choices
Making environmentally conscious choices is more important than ever, and the swimwear industry is taking note. Many leading brands now offer sustainable collections made from recycled materials, such as regenerated nylon from old fishing nets and other plastic waste. These eco-friendly fabrics are just as durable, comfortable, and high-performing as their traditional counterparts. When you shop, look for product descriptions that mention recycled content or specific eco-friendly fabric names. By choosing a sustainable suit, you can support brands that are committed to protecting the oceans and waterways we all love to enjoy. You can often find these options in our new products section.
Choose the Best Swimsuit for Your Body and Activity
The perfect swimsuit is the one that makes you feel confident and comfortable, whether you’re chasing a personal best or just relaxing by the water. But the suit you wear for a triathlon is very different from the one you’d pack for a beach vacation. The key is to match the design, fabric, and fit to your activity. Think about what you’ll be doing most. Are you logging laps in a chlorinated pool, splashing in the waves, or joining a water aerobics class? Answering that question is the first step to finding a suit that not only looks great but also performs exactly how you need it to.
Suits for Competitive Swimming and Training
When you’re focused on performance, your swimsuit should work with you, not against you. For competitive swimming and training, look for streamlined suits made from compression fabrics. These materials are designed to reduce drag, helping you glide through the water more efficiently. The fit should be snug—almost like a second skin—to prevent gaping or bunching that can slow you down. Pay attention to features like racerback or cross-back straps, which offer excellent freedom of movement for your shoulders. A high-quality training suit is an investment in your performance, providing the support and hydrodynamics you need to focus on your stroke and speed.
Swimwear for Water Aerobics and Fitness
Water aerobics is a fantastic workout, but the constant movement and chlorinated water can be tough on swimwear. You’ll want a suit that offers both support and durability. Look for styles with higher necklines and thicker, more secure straps to keep everything in place as you jump, twist, and stretch. The most important feature is chlorine-resistant fabric, which will prevent the material from breaking down and losing its shape and color over time. To make your suit last even longer, always rinse it in cool water immediately after your class and let it air dry away from direct sunlight.
Styles for the Beach and Poolside
For leisurely days spent by the water, you can prioritize style and personal expression. This is where you can have fun with trendy cuts, vibrant patterns, and unique details. Whether you prefer a classic one-piece, a high-waisted bikini, or a sporty tankini, there are endless options to match your vibe. While performance isn't the main goal, comfort is still key. Look for suits with adjustable straps, removable cups, and soft linings. Brands are constantly releasing new arrivals that blend fashion-forward designs with comfortable, flattering fits, so you can find a piece that makes you feel amazing while you soak up the sun.
Swimsuits for Kids and Teens
Shopping for kids and teens means finding a balance between what they think is cool and what you know is practical. For younger swimmers, sun protection is a top priority, so consider rashguards and full-coverage suits with a high UPF rating. As they get older, they’ll want to express their own style with bright colors and fun prints. A good fit is crucial for active kids who are constantly running, jumping, and diving. Make sure the suit stays put without restricting their movement. Investing in quality girls' swimwear and boys' trunks will ensure they last through a summer of adventures.
Find Inclusive and Adaptive Swimwear
The swimwear world is thankfully becoming more inclusive, with more brands offering styles designed for a wider variety of body shapes and sizes. When shopping, look for features that offer flexibility and a custom-like fit. Details like adjustable ties, ruching, and power mesh panels can provide extra support and shaping where you want it. Some brands even use innovative, high-stretch fabrics that can comfortably fit a range of sizes. The goal is to find a swimsuit that celebrates your body and allows you to enjoy the water without a second thought. A great suit should adapt to you, not the other way around.
How to Find the Perfect Swimsuit Fit
Finding a swimsuit that feels like a second skin can make all the difference in your confidence and performance. But with so many styles and brands, it’s easy to feel overwhelmed. Don't worry—I'm here to walk you through it. Let's break down how to find a suit that fits you perfectly, so you can focus on enjoying the water.
How to Read a Sizing Chart
Think of a sizing chart as your best friend in the swimsuit shopping process. Since sizing can vary wildly from one brand to another, never assume your usual size will work. Always check the specific chart provided for the suit you’re eyeing. For the most accurate fit, grab a soft measuring tape and take your key measurements: bust, waist, and hips. For one-piece suits, especially for competitive swimming, the torso measurement is crucial. This is a loop from your shoulder, down through your legs, and back up to the same shoulder. Jot these numbers down and compare them to the chart to find your recommended size.
Avoid These Common Sizing Mistakes
One of the biggest mistakes I see is forgetting how swim fabric changes in water. A suit should feel snug—not painfully tight, but definitely secure—when you try it on dry. Why? Because "swim fabrics stretch when wet, so staying true to size or sizing down is best when you're in the water." A suit that feels a little loose on land will likely become a baggy, drag-inducing mess once you hit the pool. Another common pitfall is relying on your dress size. Swimwear sizing is a completely different ballgame, so let your measurements, not your jeans size, guide your decision.
Consider Fabric and Stretch
The material of your swimsuit is just as important as the size. It affects the fit, feel, and how long your suit will last. When you "invest in quality fabric," you're paying for a suit that can stand up to chlorine, sun, and salt water without losing its shape. High-quality materials like chlorine-resistant polyester blends offer great stretch and recovery, meaning they'll hug your body perfectly swim after swim. This is especially important for activities like water aerobics, where you need a suit that moves with you and holds up to frequent pool use. A well-made suit provides the support and compression you need to feel secure and powerful in the water.
Tips for Buying Swimwear Online
Let’s be real: trying on swimsuits under harsh dressing room lights isn't exactly a good time. That’s why I’m a huge fan of shopping online. You can try on different styles in the comfort of your own home. As one expert puts it, "Shop online and try it at home (and maybe have some wine!!)" It turns a potentially stressful task into a relaxed experience. My pro tip? If you’re between sizes or unsure about a style, order both options if the store has a good return policy. You can also read customer reviews to see how a suit fits on different body types, and you might even find some amazing deals in the Clearance Corner without leaving your house.
What to Look for in a Quality Swimsuit
So, how can you spot a quality swimsuit? It’s all in the details. Look for a suit with a full lining, which prevents it from becoming see-through when wet and adds a layer of durability. Check the seams for tight, secure stitching that won’t unravel after a few wears. Features like adjustable straps or removable cups can also help you customize the fit for better comfort and support. Ultimately, remember that "high-quality fabrics last longer and keep their shape better." Investing in a well-constructed suit means you’ll have a reliable, flattering piece that you can count on for seasons to come, saving you money and hassle in the long run.
How to Get the Best Deals on Quality Swimwear
A high-quality swimsuit is an investment in your comfort, confidence, and performance in the water. But that doesn't mean you have to pay top dollar. With a little strategy, you can find amazing deals on the best brands without compromising on quality. Whether you’re a competitive swimmer who goes through multiple suits a season or a family outfitting growing kids, these simple tips will help you save money and build a fantastic swimwear wardrobe. From timing your purchases to knowing where to look for hidden gems, here’s how you can become a savvy swimsuit shopper.
Shop Seasonal Sales and Off-Season
One of the most effective ways to save on swimwear is to buy it when everyone else isn't. Retailers typically discount their swim collections at the end of the summer season to make room for new inventory. Don't be afraid to purchase swimwear after the season is over when it's on clearance for a great price. This is the perfect time to stock up on training suits for the year ahead or grab that fashion suit you’ve been eyeing. Major holiday sales events like Black Friday and end-of-year sales are also prime opportunities to find deep discounts on top-tier brands.
Use Online Promos and Discount Codes
Before you click "buy," take a moment to search for a promo code. A quick search online can often turn up a discount code for free shipping or a percentage off your order. Following your favorite swimwear brands on social media is another great way to stay informed about flash sales, limited-time discounts, and special offers. These deals can pop up unexpectedly and are often exclusive to social media followers. It’s a low-effort way to make sure you never miss a chance to save on your next purchase of competitive swimwear or gear.
Sign Up for Newsletters and Loyalty Programs
If you have a favorite swimwear store, joining their email list or loyalty program is a must. Many brands offer a welcome discount—often 10% to 20% off—just for signing up. Subscribers are also the first to know about upcoming sales and receive exclusive offers that aren't available to the general public. Loyalty programs are especially valuable for dedicated swimmers and families, as they reward you for repeat purchases with points, discounts, or early access to new arrivals. It’s a simple way to get more value from the shopping you’re already doing.
Check the Clearance Section
The clearance section is a goldmine for incredible deals. This is where you’ll find last season’s styles, discontinued colors, and overstocked items at a fraction of their original price. For athletes, a suit’s performance doesn’t change just because it’s from a previous collection. You can find high-performance training suits, tech suits, and gear from top brands at a significant discount. Whenever you're searching for a great deal, make the Clearance Corner your first stop. You might be surprised by the quality and selection you find.
The Best Places to Shop for Swimwear
Finding the right place to buy your next swimsuit can feel just as challenging as finding the perfect fit. Whether you prefer browsing online from your couch or trying on suits in a fitting room, your shopping strategy matters. The best approach depends on what you’re looking for—a high-performance racing suit, a comfortable one-piece for water aerobics, or a stylish bikini for your next vacation. Let’s walk through the best places to look so you can shop with confidence and find a suit you’ll love.
Top Online Swimwear Shops
Shopping online gives you access to an incredible variety of styles, brands, and price points. You can find everything from high-fashion designer brands like Frankies Bikinis to everyday essentials from Andie Swim. The key is to find a retailer that aligns with your needs. For athletes and serious swimmers, a specialized online store is your best bet. Here at Swim2000, we curate the best gear for competitive swimming, triathlons, and water fitness, so you know you’re getting quality performance wear. Browsing our swimwear new arrivals is a great way to see the latest tech and styles from top brands all in one place.
The Pros of Shopping In-Store
While online shopping offers convenience, nothing beats the experience of trying on a swimsuit in person. Shopping at a physical store lets you feel the fabric, see the true color, and check the fit instantly. This is especially helpful if you’re trying a new brand or style and are unsure about sizing. You can walk out with your new suit the same day, which is perfect for any last-minute needs. While many specialty swim shops have moved online, visiting a local store can be a great way to get a feel for different cuts and materials before you commit.
Check the Customer Service and Return Policy
This is a non-negotiable, especially when buying swimwear online. A clear and fair return policy is your safety net. Before you add anything to your cart, find the store’s policy on returns and exchanges. Look for retailers that offer free or easy returns, as this shows they stand behind their products and care about your satisfaction. Great customer service is also a huge plus. Can you easily ask questions about sizing or materials? A shop that is responsive and helpful can make the entire process smoother and ensure you find a suit that truly works for you.
Specialty Shops vs. Department Stores
Deciding between a specialty shop and a large department store comes down to expertise versus breadth. Department stores offer a wide array of brands and are great for casual or fashion swimwear. However, they may lack the specific, high-performance gear that athletes need. A specialty shop, on the other hand, provides a curated selection for specific activities. If you need a suit for water aerobics or a triathlon, a specialty store will have options designed with the right fabric, support, and durability for your sport. You’ll find knowledgeable staff and a selection built for performance, not just looks.
Frequently Asked Questions
How can I tell if a swimsuit fits properly when I try it on dry? A new swimsuit should feel snug, almost like a gentle hug. When you try it on, the fabric should lie flat against your skin with no wrinkles or sagging, especially around the rear. If it feels a little loose in the dressing room, it will likely become baggy and create drag once you get in the water. The straps shouldn't dig into your shoulders, but they should feel secure enough that they won't slip down when you move.
What's the biggest difference between a cheap swimsuit and a quality one? The main difference comes down to the fabric and construction. A quality swimsuit is made from durable, chlorine-resistant material that holds its shape and color after many wears and washes. It will also have a full lining to prevent it from becoming see-through when wet and feature strong, secure stitching. While a cheaper suit might look great at first, it often loses its stretch and vibrancy quickly, meaning you'll have to replace it sooner.
I'm new to a water sport. How do I choose the right type of suit? The best approach is to match your suit to your primary activity. If you're swimming laps for fitness, you'll want a streamlined training suit made from chlorine-resistant fabric. For something like water aerobics, look for a suit with more coverage and bust support to keep you comfortable during dynamic movements. If you're training for a triathlon, you'll need a specialized suit designed for performance in open water that won't chafe on the bike or run.
Is it really worth shopping in the off-season for swimwear? Absolutely. Shopping for swimwear at the end of summer or during major holiday sales is one of the smartest ways to save money. Retailers are clearing out their inventory to make space for the next season's styles, which means you can find top-tier brands and high-performance suits at a significant discount. The style might be from last season, but the quality and performance are still excellent.
Why should I buy from a specialty swim shop instead of a big department store? A specialty swim shop offers a curated selection and deep expertise that you just won't find at a large department store. The staff understands the specific needs of different swimmers, from competitive athletes to water aerobics enthusiasts. The products are chosen for their performance, durability, and function, so you can trust that you're buying gear that is truly designed for the water.
